This level indicates that there may be an awareness of SOA and service-orientation within the organization, but no meaningful extent of teamwork, education, or discipline has been established or yet identified. Every organization begins at the Service Neutral level, as it represents the starting point in the evolutionary lifecycle. Whereas the Service Neutral level represents an absence of maturity because the organization has not yet proceeded with an adoption effort, the Service Ineffectual and Service Aggressive levels represent an absence of maturity during the adoption effort. Figure 1 illustrates this by positioning this level at the beginning of the lifecycle. From this point, an organization can either move on to the Service Ineffectual or Service Aggressive levels, or it can proceed to the Service Aware level.